The Challenge: To create a strong new brand that conveys Insedia’s young and innovative concept, while maintaining a credible and reliable position.
After a thorough competitive analysis, sketches and extensive design development process, a unique brand was born. The lightbulb represents the ideas, solutions, and light that the community brings. The filament of the bulb, represented by the share symbol, brings out the concept that, by sharing information, light is shed on the entire community. On the bottom of the light bulb, the “i” represents how information is the foundation of the brand – and the foundation of this community. The same “i” is also seen on the logotype.