Using Pay Per Click Marketing to Your Advantage
PPC marketing is one of the most efficient ways to advertise your business. There is a famous saying in advertising, “I know 50% of my marketing is working, I just wish I knew which 50%.” This is definitely not the case with PPC marketing.
With Pay per click marketing and Google Analytics, a business owner can see which ads are being clicked on, what keywords are being typed into a search engine, how much time is spent on the company website, how many pages are being viewed, etc. This market knowledge allows a small business owner to make an informed decision on how to allocate marketing dollars and which keywords to focus on.