Pay-Per-Click Marketing (PPC)

Using Pay Per Click Marketing to Your Advantage

Market Knowledge

PPC marketing is one of the most efficient ways to advertise your business. There is a famous saying in advertising, “I know 50% of my marketing is working, I just wish I knew which 50%.” This is definitely not the case with PPC marketing.

With Pay per click marketing and Google Analytics, a business owner can see which ads are being clicked on, what keywords are being typed into a search engine, how much time is spent on the company website, how many pages are being viewed, etc. This market knowledge allows a small business owner to make an informed decision on how to allocate marketing dollars and which keywords to focus on.

Relatively Inexpensive

Compared to traditional advertising methods, Pay per click marketing is affordable and accessible to the small business owner. An effective pay per click campaign can be a few hundred dollars a month. PPC is a smart, economical choice for lead generation.

Search Engine Marketing (SEM)

SproutBuzz employs paid web marketing tactics like banner advertising, contextual advertising and sponsored links to help drive the right traffic to your website. Depending on your target market and objective, search engine marketing (SEM) can be an effective way to boost your online visibility and generate leads from your website.

Paid search advertising is a great way to immediately build traffic and generate leads off your website. While SEO requires 60 to 90 days to make an impact, paid search advertising can generate quality leads within days.

Our SproutBuzz team can develop a SEM strategy depending on your budget and timeline. Whether it’s sponsored links or banner advertising, the Epic Digital team will develop a mix of web marketing strategies to generate the right traffic on your company website.

Free PPC Strategy Proposal

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