SEO vs PPC
Before discussing which form of search engine marketing, SEO is better for your business, it is important to understand the difference between organic search engine optimization and pay per click advertising. Organic search engine optimization refers to the search results that appear in the main middle section of the search results. Ranking within organic search engine results is a result of organic non-biased steps taken over a period of time. It is dependent on the overall popularity of your website on the internet, basically among other on site factors, such as our high PR link building campaign, meta data, our social seo(social media) and various other cutting edge seo practices. Organic front page Google listings are the results that appear in the main section of a search engine such as Google, Yahoo or Bing when we search for something. Pay per click advertising on the other hand refers to the paid listing or sponsored results that appear on the right of the search results page and not in main middle section of the page. Obviously, the more you can afford to budget per day, will help you attain front page Google results on your ppc campaign.
Pay per click result is paid for and results are almost immediate to achieve. However there are many important drawbacks to pay per click advertising as compared with Organic search engine optimization. As of late, over the last 8 years we have witnessed an immense rise in competition and a sharp increase in all PPC costs. There is also the problem of click fraud, where competitors are clicking on others ppc links, to knock them off of the front pages, so their link is on top. We always quote Norm from the tv show Cheers, in reference to the ppc fraud. He said, “it’s a dog eat dog world and Im wearing milk bone underwear.” That pretty much sums up the ppc fraudulent behaviors with the ad words campaign.