Social Media Marketing

Using Social Media Marketing (SMM) For Buzz

Social Media Marketing can be a powerful branding vehicle when it’s part of a comprehensive marketing strategy. It serves as a valuable tool to link prospects to your website, where they can start a conversation with you. It can also help establish your company as thought leader by promoting events, articles written, board affiliations, etc.

Social Media is a lead generating machine. We all know word of mouth is the best form of advertising, but its also the slowest vehicle. Social media is word of mouth on Espresso.

As we all know by now, social media marketing is an instrumental vehicle to both promote your online business and generate leads. Each social media marketing site though has it’s own advantages though. To avoid unnecessary pitfalls our So California Seo Company has thrown together a little process to ease your journey into the realm of social media marketing and help maximize your conversions.

These days in the world of social media marketing, fans and followers can make and break a company. It can be very confusing to properly implement the most strategic and cutting edge social media marketing campaign.

In the fall of 2010, a survey was released by ExactTarget, that found 39% of Facebook users who become fans of any brand do so to show their support for it publicly, which is almost twice as much as consumers who follow their brand on Twitter. BUT 20% of consumers said that they followed a brand on Twitter to specifically interact with a company, while Facebook users were only at 13%.

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